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Posts tagged to youtube

YouTube TV expands its presence in the US: Changing consumption patterns reduce demand for cable TV

MarketLine

A major shift is currently underway as an increasing number of consumers switch over from cable/satellite TV to online streaming. 61% of young adults for example today watch TV online, as compared to around 10% of the 50-64 age group. YouTube therefore in April 2017 launched its live online streaming service in five major urban areas in the United States. The service has seemingly been a success as by the end of the year, it has been expanded to more than 80 urban areas across the US. YouTube TV provides… Read more

Social Media: Disruptors likely unless culture changes in Silicon Valley

MarketLine

The deletion and subsequent reinstatement of the Google account belonging to prominent scholar Jordan Peterson has set a dangerous precedent regarding the treatment of individuals promoting viewpoints which are at odds with those held by leading social media and technology companies. Mostly thanks to a campaign to reverse the decision, Jordan Peterson is now back online, but with a near absence of information coming from Google, many in online communities now fear censorship from the largest internet giant of them all. Engaging in ever closer oversight of dissident voices increases… Read more

Selfie generation: Refashioning make-up market

MarketLine

The global make-up industry grew by a record 8.4% in 2016 and was the main growth driver for the cosmetics market worldwide. The range of make-up products is endless, and some product categories, in particular those highly popular with the generation of Millennials, (i.e. concealers, illuminating highlighters, lipsticks) are booming. These hyper-connected customers are young, have a strong purchasing power, new ideas about beauty, and are also very keen to spend money on beauty products. While clothing and department stores are increasingly closing their physical locations, not being able to… Read more