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Posts tagged to wellness

Weight Watchers: A poorly timed rebranding has crushed investor expectations and collapsed the share price

MarketLine

On February 26th 2019, dieting and weight-loss company Weight Watchers released its annual report for 2018. The share price settled in the week following the announcement, but not before the company suffered the second-largest share price drop in its history, dropping nearly 35% overnight. While the financial performance was remarkable – revenues and operating incomes grew more than $200m and $100m respectively – investors were primarily interested in what is perhaps Weight Watchers’ most important metric: its number of end of period subscribers. Historically Weight Watchers has found subscribers following… Read more