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Posts tagged to TV Media

BSkyB Increasing Market Share in the Face of New Threats

MarketLine

British Sky Broadcasting Group plc (BSkyB) is active in the UK wholesale pay-TV market through its subscription television service Sky. It is the market leader in this area with a market share of 70%.  In recent years, the company has also diversified its operations to include fixed-line telephony and broadband services and has been successful in establishing a significant presence in these markets. This case study shows how BSkyB has achieved this. The Sky brand has become synonymous with technological advancement and product innovation. The launch   of pioneering services such… Read more