MarketLine Blog

Posts tagged to Tumblr

Tumblr pressing play on video improvements won’t worry YouTube


The media networking and blogging site Tumblr have made some upgrades to their native video-player in a bid to boost revenue and keep up with their rivals. There is speculation however that Yahoo! plans to use its acquired blogging site to rival YouTube’s iron grip on the video streaming market. If this is indeed a secret ambition it is surely doomed to failure. Yahoo! bought Tumblr for $1.1bn in 2013, its revenue was $13m, now Yahoo! CEO Marrisa Mayer has announced Tumblr is expected to hit $100m from advertising revenue… Read more

Was Tumblr worth $1.1bn for Yahoo!?


Yahoo!’s acquisition of blogging service Tumblr has been all over the news in the past few days, as the company looks to make its first big-ticket acquisition of 2013. Remarkably, the agreed price of the acquisition stands at $1.1bn, a substantial amount considering that Tumblr accrued just $13m in revenues last year. So, the question begs to be asked, why has Yahoo! paid such a premium in order to seize control of the fiver-year-old company? The answer lies with its online presence, specifically within the social media space. According to… Read more