MarketLine Blog

Posts tagged to Soft Drinks

UK sugar tax – Attempts to curb rising levels of obesity


The UK is the most obese country in Western Europe, and the sixth most obese country in the world. Around 26.9% of the British population has a body mass index of 30 and above, according to the OECD report and the cost of treating ill health caused by obesity and related issues is rising fast, threatening the NHS budget. The government, long criticized for taking no action to tackle this issue, decided to introduce a Soft Drinks Industry Levy, in the hope that the increased cost will stop people from… Read more

SodaStream: Why it could have been a great buy for Coca-Cola or Pepsi


Although the rumors of a potential acquisition of SodaStream International Ltd. (SodaStream) by PepsiCo, Inc. (Pepsi) have recently been denied, the company remains a threat to both Pepsi and fellow soda incumbent The Coca-Cola Company (Coca-Cola). Crucially, it still has the potential to further disrupt the soda market through its challenge to traditional distribution models and enhancing consumer choice. However, the company’s razor/razorblade business model remains at odds with its competitors’, and would not have played well into either Pepsi or Coca-Cola’s long-term strategy. SodaStream’s focus on the environmentally friendly… Read more

The Olympic Business Champions Series

  Focusing on a different company and industry each week, MarketLine HQ presents to you our Olympic Business Champions Series… a unique selection of profiles analysing companies that support the most powerful sporting event worldwide in 2012. The specially selected breadth of profiles will help you to understand how the companies became successful on a global and local level, their strategies and the opportunities and challenges the businesses have faced on their way up. This week’s focus is on beverage giant – The Coca-Cola Company: The Coca-Cola Company engages in… Read more

PepsiCo unveils one-liter bottle of Brisk Iced Tea for limited time


PepsiCo, announced the launch of a one-liter bottle of Brisk Iced Tea for a limited-time with the Kinect scannable Microsoft tag, or M-Tag, printed on a bottle that unlocks content in an Xbox game. The special M-Tag on the label will allow gamers to unlock an exclusive Anakin Podracer experience in the new ‘Kinect Star Wars’ game, available now, along with the limited edition ‘Kinect Star Wars’ Xbox 360 bundle. The new bottle will feature a gold cap and artist graphics of Star Wars characters R2-D2 and C-3PO. It is… Read more

Always Coca-Cola?

The Coca-Cola Company engages in the manufacturing, distribution and marketing of non-alcoholic beverage concentrates and syrups. The company owns the world’s most valuable brand: Coca-Cola. Furthermore, it markets four of the world’s top five non-alcoholic sparkling brands, the others being Diet Coke, Fanta and Sprite. The company’s finished beverage products are sold in more than 200 countries worldwide. As of 2010 Coca-Cola held a market share of 23.9%, almost double that of its nearest competitor. One of the major factors behind the continuing success of Coca-Cola has been an increased… Read more

Soft Drinks in the BRICs – China to outgrow Brazil by 2015


MarketLine’s Soft Drinks in the BRIC report reveals that Brazil is currently the largest soft drinks market amongst the BRIC nations, with market revenues of $28,726 million in 2010.  However China’s rapid growth (bubbling away at 14% between 2006 and 2010), is expected to propel the nation to the head of the BRIC Soft Drinks pack by 2015. BRIC SOFT DRINKS INDUSTRY OUTLOOK BRIC soft drinks industry, revenue($m), 2006–15     Source: MarketLine Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the soft… Read more