MarketLine Blog

Posts tagged to Social Media

YouTube must reform: Challenges are rising for social media giant

MarketLine

The announcement from controversial academic and star of the so-called ‘intellectual dark web’ Jordan Peterson that he was launching a rival video sharing website in response to what he and others see as censorship from YouTube should be taken as a serious threat to the business model. Acquiescing to pressure to delete what media critics and politicians label ‘hate speech’ (and other similar terms) has not served the company well. Yet a growing number of users report content that does not obviously break any rules, is either removed from receiving… Read more

Vero: 3 reasons why it won’t replace Instagram

MarketLine

In recent years Instagram users have become increasingly irritated with a number of features of the application. The huge amount of advertisements and changes to the algorithm that Instagram uses to order content, has meant that posts are not featured in chronological order, which has proved to be unpopular amongst the majority of users. Social app Vero appears to answer the demands of users and has been described as ‘the new Instagram’, however in reality it is likely that this is not the case and Instagram will remain a staple… Read more

Daniel Wellington: The fastest growing private European company in 2017

MarketLine

Daniel Wellington is a Swedish watch making company that has been placed at the top of the “Fastest Growing European Companies” list. Started by Filip Tysander in 2011 using his own money, the company has since witnessed impressive growth thanks to a very successful social media marketing strategy campaign. Rather than engaging in traditional marketing in a rather congested market where giants like Rolex and Tag Heuer exist, Daniel Wellington instead has sought to utilize the power of social media in order to boost its brand awareness. It has done… Read more

Elon Musk brand continues to grow: Heavy public profile and revolutionary products amplify Musk’s popularity

MarketLine

Elon Musk’s brand image has evolved strongly over the past two decades, and he is today one of the most recognizable and admired CEOs globally. Whilst some of the major companies he owns such as Tesla are still very small compared to their market competitors Musk’s popularity only seems to grow. This is primarily due to two major reasons. The first is that Musk’s companies are engaged in the manufacturing of products that do not only carry financial benefits to the owner, but also do the wider society some good, whether… Read more

Social Media: Disruptors likely unless culture changes in Silicon Valley

MarketLine

The deletion and subsequent reinstatement of the Google account belonging to prominent scholar Jordan Peterson has set a dangerous precedent regarding the treatment of individuals promoting viewpoints which are at odds with those held by leading social media and technology companies. Mostly thanks to a campaign to reverse the decision, Jordan Peterson is now back online, but with a near absence of information coming from Google, many in online communities now fear censorship from the largest internet giant of them all. Engaging in ever closer oversight of dissident voices increases… Read more

Behind the Digital Iron Curtain: Rise of Chinese Silicon Valley

MarketLine

After a long period of rapid, double digit growth, the Chinese economy entered a more sustainable phase of development, based on innovation and consumption. Given the large population of 1.3 billion in China, the explosive growth of smartphone users, e-commerce, and online content consumption and creation led to a digital revolution in almost all industries and business sectors. While the Chinese Communist Party is trying to match its social control in the real world with the virtual world, which becomes more and more restrictive, the country’s internet is thriving and… Read more

Selfie generation: Refashioning make-up market

MarketLine

The global make-up industry grew by a record 8.4% in 2016 and was the main growth driver for the cosmetics market worldwide. The range of make-up products is endless, and some product categories, in particular those highly popular with the generation of Millennials, (i.e. concealers, illuminating highlighters, lipsticks) are booming. These hyper-connected customers are young, have a strong purchasing power, new ideas about beauty, and are also very keen to spend money on beauty products. While clothing and department stores are increasingly closing their physical locations, not being able to… Read more

boohoo.com plc: Profits soar following successful social media strategy

MarketLine

In the 12 months to February 2017, boohoo.com has been highly successful, with sales soaring and pre-tax profits almost doubling. However, boohoo’s recent financial performance comes in stark contrast to the situation it faced following its IPO in 2014. In the 2014-15 financial year, the company was feeling the effects of unseasonably mild autumn weather and trading disruptions caused by Black Friday, leading to a profit warning being issued in January 2015. While revenue and profit were up for this financial year, these figures were lower than initial expectations. As… Read more

Trouble at Twitter: Profit still elusive

MarketLine

Twitter, the micro-blogging social media platform, is struggling. In a week that reminded us of the cost of missing the boat in the tech world, as Yahoo is sold for $5 billion, a mere 25th of its peak value, Twitter released its Q2 results. What they showed was a platform hampered by virtually stagnant growth, and a company that has yet to make a profit, despite being well on its way to ten years old. Twitter makes its money by charging advertisers to boost the visibility of tweets and videos…. Read more