MarketLine Blog

Posts tagged to scripps networks interactive

Discovery Communications seeking to merge with Scripps Networks Interactive

MarketLine

Due to the emergence of online streaming services such as Netflix, Amazon Prime and Hulu, the demand for traditional TV broadcasting has taken a hit. As consumers especially those belonging to the younger demographic have slowly made their way towards substitutes, advertisement too has followed suit. In fact according to some sources 2016 was the first year in which online advertisement overtook the value of traditional TV advertisement, clearly emphasizing the change that has taken place. Given these recent developments in the TV broadcasting market, it comes as no surprise… Read more