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Earning its stripes: the success of Sports Direct International

MarketLine

Sports Direct International Plc. has been one of the outstanding financial successes in UK high street retail over the last 10 years. The sports apparel and equipment retailer has grown rapidly, hastening the demise of former market leader JJB Sports into bankruptcy in 2012, and entering the FTSE 100 in September 2013. The business is often considered to be unconventional, principally due to its bold retailing strategy and the role of founder and controlling shareholder Mike Ashley. Nevertheless, its unprecedented growth to become the market leader in UK sports retail… Read more