MarketLine Blog

Posts tagged to Novo Nordisk

Beyond the pill: Pharma gets digital push

MarketLine

The global pharmaceutical market was worth $946.1bn in 2016, growing with a compound annual growth rate (CAGR) of 6.1% between 2012 and 2016. Healthy market growth and big margins in the traditional pharma industry are attracting a new generation of startup companies, who are using big data, sensors and artificial intelligence to revolutionize the way healthcare is delivered and they are not afraid to compete with the incumbent Big Pharma companies. Emerging digital technologies from the new generation start-ups are reshaping the traditional pharma landscape. By collecting enough data, directly… Read more