MarketLine Blog

Posts tagged to Nigeria

Nigerian e-commerce market will lead economic growth: However companies are struggling in the current market environment


Nigeria is seen by many investors as a gateway to the African market: the country has the highest GDP in Africa. Investment has enabled the country to develop its digital market; improving internet services and accessibility has created opportunities for digital businesses. E-commerce has become one of the most lucrative online markets in Nigeria; the rate of internet usage and purchases has continuously increased over the years. The rising amount of online retail purchases has resulted in the e-commerce market in Nigeria reaching a value of $13bn within just ten… Read more