MarketLine Blog

Posts tagged to mobile apps

Nigerian e-commerce market will lead economic growth: However companies are struggling in the current market environment


Nigeria is seen by many investors as a gateway to the African market: the country has the highest GDP in Africa. Investment has enabled the country to develop its digital market; improving internet services and accessibility has created opportunities for digital businesses. E-commerce has become one of the most lucrative online markets in Nigeria; the rate of internet usage and purchases has continuously increased over the years. The rising amount of online retail purchases has resulted in the e-commerce market in Nigeria reaching a value of $13bn within just ten… Read more

Snapchat: Popularity germinates, safety concerns arise


Snapchat, the billion dollar social media company has grown substantially in value terms and very quickly over the past five years. With an increasing amount of new developments, Snap Inc. has somewhat introduced a new development which could revolutionize users’ experience with the smartphone’s interference with regards to day to day activities. Snap Map reveals a user’s location in real time to his/her friends or public in a design friendly interface which could mean friends can track exactly where their friends are at any point of time. With some positive… Read more