MarketLine Blog

Posts tagged to Match & More

Morrison’s: Can’t match up to the discounters?

MarketLine

From November 2, 2015, Morrison’s will be making changes to its Match & More scheme. The program will no longer include Match points on comparable shopping. The scheme, which was introduced in October 2014, gained widespread coverage in the UK for its promise to match the discounters, Aldi and Lidl, on price or refund the difference in the form of points, with vouchers being issued once enough points have been accumulated. While the other major supermarkets in the UK have their own price promise schemes, none have been brave enough… Read more