MarketLine Blog

Posts tagged to Manchester United

Adidas and Manchester United: Top of the merchandise league


As explored in the MarketLine case study adidas AG: Bumpy road on Route 2015, adidas invested significant funds to become Manchester United’s official outfitter and merchandiser and so far, it looks a shrewd investment as sales of this season’s kits have broken all records. In July 2014, adidas announced that that it had signed a deal to become the official outfitter and merchandiser to English football club Manchester United, believed to be the best supported in the world. The deal, worth £750m ($1,235m) over 10 years, more than doubled the… Read more

David Moyes Sacked as Manchester United Manager


On April 22nd, Manchester United finally brought an end to the unhappy and unfruitful 10 month reign of manager David Moyes. Moyes took over from Sir Alex Ferguson in June 2013 after the Scot had led the club to its 13th Premier League title, but in truth looked overawed by the size of the job from day one. Moyes struggled to cope with the intense media scrutiny and the expectation levels at one of Europe’s elite clubs. While the playing squad undoubtedly needs a major overhaul, Moyes must take some… Read more