MarketLine Blog

Posts tagged to iOS

Apple Watch – Leapfrogging competitors?

MarketLine

Yesterday, Apple took to the stage to reveal two new iPhone models – the iPhone 6 and iPhone 6 Plus – and its own smart watch – dubbed the Apple Watch. Both new iPhone models represent an attempt to take on competitor devices with larger screens, referred to as “phablets” – such as Samsung’s Galaxy Note range – which are gaining traction in the smartphone market. The Apple watch, meanwhile, represents a movement into the burgeoning wearable technology industry, in typical Apple style. The Apple Watch shares much in common… Read more

Wii U-turn: is Nintendo preparing to sell on iOS following console failure and smartphone boom?

MarketLine

Nintendo has completed a volte-face by announcing it is developing games for iOS, paving the way for a relaxation of its exclusivity policy. Elsewhere, there has been a renewed interest in Nintendo’s core market, and cause a scissor polarity in Nintendo’s consumers. Pokémon Trading Card Online is now being developed by the company to be played on iPad. This represents a major departure for Nintendo, which has previously focused all of its game production efforts on Nintendo hardware, although it has released iOS apps before. A policy of hardware exclusivity… Read more

BlackBerry: clinging onto consumers through BBM

MarketLine

BlackBerry’s dire financial results have dominated headlines over the past year, leading to speculation about its future as a business. BlackBerry 10, its latest operating system, has failed to recapture the consumer market, and recent rumors of the company exiting the hardware market, have been circulating. Although it appears that BlackBerry has lost the consumer hardware battle to Apple and Google, there remains one artifact of its original popularity: BBM. As discussed in the MarketLine Case Study, BlackBerry Limited: Does it have a future in the consumer market?, BlackBerry is… Read more