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Posts tagged to instagram

Vero: 3 reasons why it won’t replace Instagram

MarketLine

In recent years Instagram users have become increasingly irritated with a number of features of the application. The huge amount of advertisements and changes to the algorithm that Instagram uses to order content, has meant that posts are not featured in chronological order, which has proved to be unpopular amongst the majority of users. Social app Vero appears to answer the demands of users and has been described as ‘the new Instagram’, however in reality it is likely that this is not the case and Instagram will remain a staple… Read more

Daniel Wellington: The fastest growing private European company in 2017

MarketLine

Daniel Wellington is a Swedish watch making company that has been placed at the top of the “Fastest Growing European Companies” list. Started by Filip Tysander in 2011 using his own money, the company has since witnessed impressive growth thanks to a very successful social media marketing strategy campaign. Rather than engaging in traditional marketing in a rather congested market where giants like Rolex and Tag Heuer exist, Daniel Wellington instead has sought to utilize the power of social media in order to boost its brand awareness. It has done… Read more

Behind the Digital Iron Curtain: Rise of Chinese Silicon Valley

MarketLine

After a long period of rapid, double digit growth, the Chinese economy entered a more sustainable phase of development, based on innovation and consumption. Given the large population of 1.3 billion in China, the explosive growth of smartphone users, e-commerce, and online content consumption and creation led to a digital revolution in almost all industries and business sectors. While the Chinese Communist Party is trying to match its social control in the real world with the virtual world, which becomes more and more restrictive, the country’s internet is thriving and… Read more

Selfie generation: Refashioning make-up market

MarketLine

The global make-up industry grew by a record 8.4% in 2016 and was the main growth driver for the cosmetics market worldwide. The range of make-up products is endless, and some product categories, in particular those highly popular with the generation of Millennials, (i.e. concealers, illuminating highlighters, lipsticks) are booming. These hyper-connected customers are young, have a strong purchasing power, new ideas about beauty, and are also very keen to spend money on beauty products. While clothing and department stores are increasingly closing their physical locations, not being able to… Read more

boohoo.com plc: Profits soar following successful social media strategy

MarketLine

In the 12 months to February 2017, boohoo.com has been highly successful, with sales soaring and pre-tax profits almost doubling. However, boohoo’s recent financial performance comes in stark contrast to the situation it faced following its IPO in 2014. In the 2014-15 financial year, the company was feeling the effects of unseasonably mild autumn weather and trading disruptions caused by Black Friday, leading to a profit warning being issued in January 2015. While revenue and profit were up for this financial year, these figures were lower than initial expectations. As… Read more

Tumblr pressing play on video improvements won’t worry YouTube

MarketLine

The media networking and blogging site Tumblr have made some upgrades to their native video-player in a bid to boost revenue and keep up with their rivals. There is speculation however that Yahoo! plans to use its acquired blogging site to rival YouTube’s iron grip on the video streaming market. If this is indeed a secret ambition it is surely doomed to failure. Yahoo! bought Tumblr for $1.1bn in 2013, its revenue was $13m, now Yahoo! CEO Marrisa Mayer has announced Tumblr is expected to hit $100m from advertising revenue… Read more