MarketLine Blog

Posts tagged to Heineken

Strong Growth of Alcohol Consumption in Emerging Markets Prompts Mergers and Acquisitions

MarketLine

  In the past few years, there has been a great deal of M&A (mergers and acquisition) activity in the alcohol market. Most of this activity is taking place in emerging markets: Asia-Pacific, Latin America and Africa. In 2007, Asia overtook Europe and the Americas as the biggest beer-drinking continent. With regards to per capita alcohol consumption, European countries outperform other regions by far. The World Health Organization’s Global Status Report on Alcohol and Health 2011 revealed Moldova to have the highest per capita consumption, at 18.22 liters. Of the… Read more