MarketLine Blog

Posts tagged to grain snacks

General Mills sees gluten-free products as major drivers of sales

MarketLine

General Mills has successfully entered the tricky gluten-free food market. It can be difficult for a major existing corporation to successfully enter the gluten-free food market. Such companies may find it difficult to adhere to strict regulations that gluten-free foods must adhere to, as most have produced, and will continue to produce, gluten-containing foods in their manufacturing facilities. What’s more, developing gluten-free foods is expensive and time-consuming. Companies must often undergo trial-and-error to retain a food’s flavor, texture, and consistency without including gluten, which is often used to give structure… Read more