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Posts tagged to fast fashion

Government rejects proposals to tackle environmental impact of fast fashion

MarketLine

In June 2018 the Environmental Audit Committee (EAC) launched an inquiry into the sustainability of the fashion industry. The aim of this was to identify the ways in which the fashion industry can alter its practices to be both prosperous and sustainable. The report, published in February 2019, did just that. Had the proposals been accepted, the cost to the fashion industry would have probably been substantial due to the scale of environmental damage that has arisen from throwaway fashion. According to data submitted to the Environmental Audit Committee (EAC),… Read more

The dichotomy between H&M’s fast fashion business model and sustainable cotton

MarketLine

H&M is a fashion retailer with over 4,000 stores in 61 markets worldwide. The adoption of the fast fashion business model has been key to the company’s huge expansion since 2000. Fast fashion has a four to six week turnaround, much quicker than traditional collections which were released two to four times per year. As a result, clothing is more on-trend but it also more throwaway. The production of clothing has a huge environmental impact, particularly in the case of cotton. Cotton uses a huge amount of fertilizers and pesticides… Read more