MarketLine Blog

Posts tagged to Dynamic Yield

McDonald’s: Tech-heavy strategy at the forefront of driving growth

MarketLine

McDonald’s recently announced its purchase of tech start-up Dynamic Yield Ltd for a price tag of $300m, making it the company’s biggest deal in decades. The fast food giant isn’t best known for embarking on M&A activity, but it has been investing heavily in more recent years in a bid to bring technology to its services, indicating that tech lies at the forefront of the McDonald’s future. McDonald’s recent acquisitions are the latest in a string of digital investments which have taken place over the last few years, which have… Read more