MarketLine Blog

Posts tagged to Dairy

Müllerlight: A Successful Attempt to Tackle the Clash of the Health and Indulgence Trends


Dairy manufacturer Müller’s Müllerlight Inspired By cheesecake brand extension has sold over 9 million units in the UK since its launch in mid-2010. The brand appears to have been effective in solving consumers’ conflicting desires for healthy foods and indulgent foods – which is still one of the most important unmet needs for the food industry to address. The success of Inspired By highlights several ways to overcome the problem, and the rewards available to companies that do. Datamonitor’s 2010 Consumer Survey found that across all parts of the world,… Read more