MarketLine Blog

Posts tagged to Cosmetics

Selfie generation: Refashioning make-up market


The global make-up industry grew by a record 8.4% in 2016 and was the main growth driver for the cosmetics market worldwide. The range of make-up products is endless, and some product categories, in particular those highly popular with the generation of Millennials, (i.e. concealers, illuminating highlighters, lipsticks) are booming. These hyper-connected customers are young, have a strong purchasing power, new ideas about beauty, and are also very keen to spend money on beauty products. While clothing and department stores are increasingly closing their physical locations, not being able to… Read more

Cosmetic powerhouses turn to Brazil as Western European growth falters


Approximately 40 million Brazilians have joined the middle class in the past decade, rapidly turning Brazil into a beauty industry powerhouse.  As an unsaturated market, with high demand; there is huge potential for growth. In contrast, the European market is suffering from weak consumer spending. The European debt crisis added more downward pressure to the growth prospects within this industry. The European economy grew by 1.6% in 2011 and estimates show that it grew by just 0.6% in 2012. In addition, the European market has witnessed high rates of unemployment,… Read more

Brazil’s domestic beauty products companies fight back


As Latin America continues to see strong economic growth, so too does Brazil’s personal care market, experiencing growth of 8.2% in 2012. According to industry reports published by the Brazilian Association of the Cosmetic Toiletry and Fragrance industry (ABHIPEC), the country is currently ranked as the third biggest beauty market in the world. Moreover, the rise in disposable income has triggered beauty spending and more women are spending money on their appearance than ever before. Therefore more beauty/cosmetics companies are eager to enter the Brazilian market. In addition to this,… Read more

L’Oreal Luxury Brand Serving the Post-Recessionary Affluent Market


After a sharp drop in global demand for luxury cosmetics following the economic recession, sales of premium brands now appear to be recovering. L’Oreal, the world’s largest cosmetics firm, reported higher than expected profits of £1.2bn in the first half of 2010, and in addition displayed its fastest pace of organic growth for three years, both of which were driven by accelerated sales of its luxury lines. This article will examine the ways in which L’Oreal’s premium brands have responded to the changing demands of a “new” affluent consumer base,… Read more

Beauty companies remove ethical testing ‘Leaping Bunny’ logo to take advantage of Chinese demand

  In Europe consumer demand, as well as law changes, has seen many companies move away from animal testing on cosmetics products. In the UK, animal testing has been banned since 1998, and an EU ban on the marketing of animal-tested cosmetics is due to roll out next year. However, the Humane Society International (HIS) says that cosmetics company L’Occitane joins French companies Yves Rocher and Caudalie, and American company Mary Kay in being stripped of the internationally recognized Humane Standards certification, an official signifier of ethical and cruelty-free testing… Read more