MarketLine Blog

Posts tagged to Coca Cola

UK sugar tax – Attempts to curb rising levels of obesity


The UK is the most obese country in Western Europe, and the sixth most obese country in the world. Around 26.9% of the British population has a body mass index of 30 and above, according to the OECD report and the cost of treating ill health caused by obesity and related issues is rising fast, threatening the NHS budget. The government, long criticized for taking no action to tackle this issue, decided to introduce a Soft Drinks Industry Levy, in the hope that the increased cost will stop people from… Read more

Natural sweeteners market – Stevia


The global diet soda beverage market has been on the decline for the last six years. The last 10 years were hard for producers of diet drinks, especially carbonated ones. In March 2014 the diet soft drink market declined further, by about 7% compared to February’s figures with Coca-Cola recording a 6% decline and PepsiCo hitting almost 7% decline in volume terms. Stevia’s leaves are remarkably 300 times sweeter than plain white sugar while containing no calories, has been heralded as the answer to changing diet habits. Global stevia sales… Read more

The Olympic Business Champions Series

  Focusing on a different company and industry each week, MarketLine HQ presents to you our Olympic Business Champions Series… a unique selection of profiles analysing companies that support the most powerful sporting event worldwide in 2012. The specially selected breadth of profiles will help you to understand how the companies became successful on a global and local level, their strategies and the opportunities and challenges the businesses have faced on their way up. This week’s focus is on beverage giant – The Coca-Cola Company: The Coca-Cola Company engages in… Read more

Always Coca-Cola?

The Coca-Cola Company engages in the manufacturing, distribution and marketing of non-alcoholic beverage concentrates and syrups. The company owns the world’s most valuable brand: Coca-Cola. Furthermore, it markets four of the world’s top five non-alcoholic sparkling brands, the others being Diet Coke, Fanta and Sprite. The company’s finished beverage products are sold in more than 200 countries worldwide. As of 2010 Coca-Cola held a market share of 23.9%, almost double that of its nearest competitor. One of the major factors behind the continuing success of Coca-Cola has been an increased… Read more