MarketLine Blog

Posts tagged to cinema

IMAX Corporation Reducing 3D Movie Showings: 3D set to become a niche rather than the norm


The release of Avatar in December 2009 paved the way for an explosion of 3D movies. There was much hype surrounding the release of this movie, with director James Cameron being famous for pushing boundaries in film making technology leading to the 3D version being hotly anticipated. In its opening weekend, 70% of Avatar’s gross came from 3D viewing, leading to numerous successful 3D releases in 2010 including Toy Story 3 and Alice in Wonderland. Despite a rise in the release of 3D movies following Avatar, demand quickly began to… Read more

Piracy: The social acceptability of theft and its effect on the movie industry


Internet piracy has been around almost as long as the internet itself. Communities exist, consisting of millions of web users, which are dedicated to sourcing, converting and sharing valuable copyrighted material. Some – The Pirate Bay – were the inspiration for political parties. Others – Megaupload – were responsible for accelerating the fortunes of a small group into the billions of dollars. But all major sites have been in the spotlight for a decade, coming and going, constantly switching web hosts from Sweden to Somalia to Costa Rica, managing to… Read more