MarketLine Blog

Posts tagged to Cereal

General Mills sees gluten-free products as major drivers of sales


General Mills has successfully entered the tricky gluten-free food market. It can be difficult for a major existing corporation to successfully enter the gluten-free food market. Such companies may find it difficult to adhere to strict regulations that gluten-free foods must adhere to, as most have produced, and will continue to produce, gluten-containing foods in their manufacturing facilities. What’s more, developing gluten-free foods is expensive and time-consuming. Companies must often undergo trial-and-error to retain a food’s flavor, texture, and consistency without including gluten, which is often used to give structure… Read more

Western economies particularly Eastern Europe suffer a severe reduction in cereal crop value

  Due in part to the global recession and detrimental weather conditions, the cereal crops market experienced a downturn in value for the 2009 – 2010 period. Production has recovered marginally in recent years however, resulting in a low but steady increase in market value. Industry figures The global cereal crops market grew by 1.6% in 2011, to reach a value of $430.6 billion, representing a compound annual rate of change of -1.1% for the period spanning 2007-2011. Growth was primarily driven by regions of expansion in Asia-Pacific, as western… Read more