MarketLine Blog

Posts tagged to beverage

Natural sweeteners market – Stevia


The global diet soda beverage market has been on the decline for the last six years. The last 10 years were hard for producers of diet drinks, especially carbonated ones. In March 2014 the diet soft drink market declined further, by about 7% compared to February’s figures with Coca-Cola recording a 6% decline and PepsiCo hitting almost 7% decline in volume terms. Stevia’s leaves are remarkably 300 times sweeter than plain white sugar while containing no calories, has been heralded as the answer to changing diet habits. Global stevia sales… Read more