MarketLine Blog

Posts tagged to asda

Tesco & Carrefour – Strategic partnership protecting wafer thin margins


All the big traditional supermarkets are trying to cut costs and improve profitability, as they adapt to an array of pressures and changes which are reshaping the industry. Grocers in Europe have come under pressure in recent years from the expansion of Lidl and Aldi, the German discounters that offer a narrower range of products bought in huge volumes at deeply discounted prices. Additionally, traditional grocers are under increased pressure from Amazon fearing the potential disruption it could cause in the grocery sector. As efforts by traditional retailers to shore… Read more

Supermarkets facing up to the discounters; Asda left behind?


Supermarkets in the UK have faced a tough marketplace in recent years. The recession, and the accompanying squeeze on incomes, has led to many consumers becoming shrewd in their purchases and increasingly looking to find the cheapest option. This has led to a climate in which discounters, and in particular Aldi and Lidl, have been able to thrive. The impact on the big four supermarkets has been evident. Tesco, Sainsbury’s, Asda, and Morrison’s have all seen sales fall and profits eroded. Asda, Tesco, Sainsbury’s, and Morrison’s all responded to the… Read more

The driving force behind Aldi’s success: Phantom Brands


Discount supermarket Aldi reported a 65% jump in pre-tax profits in September 2014. More than 95% of Aldi’s products are own label, but many of its products lack direct reference to the retailer. As discussed in the MarketLine case study, Supermarket private labels: growth following economic downturn; market share for retailer brands has increased rapidly over the years, most notably in the UK, Spain, Germany, Italy and the Netherlands.  After years of consistent market share increases, private label now has its strongest competitive position ever. Of particular interest is the… Read more

Improved quality and packaging narrows gap between private and branded products


Consumers are becoming increasingly inquisitive about where their products are being manufactured. Private labels now have a similar quality to other renowned brands; and more consumers are now aware that many private label ‘generic brands’ foods are actually made by the same companies that produce higher priced name brands. Such Knowledge has aided growth in this sector. As discussed in the MarketLine case study, Supermarket private labels: growth following economic downturn, supermarkets are changing consumer perception. Consumers are not having to compromise on the quality of products if they purchase… Read more

Economic downturn provides opportunities for private label sector


During a time of financial crisis and low disposable income, consumers are less likely to buy expensive, branded food products.  According to the Office for National Statistics, disposable income available to households fell 1.7% between the end of 2012 and the first three months of 2013; the biggest decline since early 1987. As discussed in the MarketLine case study, Supermarket private labels: growth following economic downturn, this has in turn led to consumers seeking out cheaper private label products that they can afford when carrying out their weekly food shopping…. Read more