MarketLine Blog

Posts tagged to Accessories

Nude Makeup: Makeup is the new natural look

MarketLine

Historically, makeup was seen as a thing only used by grownups, however makeup being used by younger demographics is a growing trend. Trends now focus on teaching younger individuals how to use makeup with a recent quote suggesting that ‘nude makeup is the new natural’. Children are now being brought up to believe that makeup is natural and needed in order for them to look good. TV shows such as Toddlers and Tiaras further glamorize the use of makeup on children. Younger individuals using makeup has stimulated the appearance of… Read more

Luxottica fares well despite uncertain global economy

MarketLine

Despite the cooling of the overall global luxury market, the outlook for sunglasses and eyewear, especially in emerging and developing markets, including South America and Asia, looks bright. Growth opportunities in emerging markets are based on the greater purchasing power of the upper-middle class, the proliferation of luxury stores and the increased availability and rising consumer recognition of premium and luxury brands. The concentration of global wealth in emerging markets has created increased demand for luxury items and accessories, driving consumption in the premium segment. This is great news for… Read more

Gillette Fusion ProGlide Using Consumer-Focused Marketing to Instill Brand Confidence

MarketLine

In June 2010, Gillette launched its new Fusion ProGlide razor. Boasting seven new technological advances, the Fusion ProGlide claims to provide males with enhanced shaving performance and optimal comfort. Within 10 weeks of being launched, Gillette had sold 2.5 million Fusion ProGlide razors; exceeding sales achieved by Gillette Fusion in 2006 and becoming the world’s best selling razor. This article will examine how Gillette has evolved its marketing strategy to establish a more consumer-focused approach and how, in doing so, it has successfully instilled brand confidence among an increasingly skeptical… Read more

How much are Superman’s glasses?

MarketLine

If bought online, they can come as cheap as $95 with a portion of the proceeds going to charity. Warby Parker, the eyewear company that sells prescription glasses and sunglasses almost exclusively online and at a relatively low cost, has created a new collection of plastic frames inspired by the upcoming superhero movie – Superman Man of Steel. The company, founded in 2010, has seen some impressive growth in the last couple of years. It has increased its headcount from four to 113 employees, beat its own yearly sales projections… Read more