MarketLine Blog

Posts about Social Media

Vero: 3 reasons why it won’t replace Instagram

MarketLine

In recent years Instagram users have become increasingly irritated with a number of features of the application. The huge amount of advertisements and changes to the algorithm that Instagram uses to order content, has meant that posts are not featured in chronological order, which has proved to be unpopular amongst the majority of users. Social app Vero appears to answer the demands of users and has been described as ‘the new Instagram’, however in reality it is likely that this is not the case and Instagram will remain a staple… Read more

Elon Musk brand continues to grow: Heavy public profile and revolutionary products amplify Musk’s popularity

MarketLine

Elon Musk’s brand image has evolved strongly over the past two decades, and he is today one of the most recognizable and admired CEOs globally. Whilst some of the major companies he owns such as Tesla are still very small compared to their market competitors Musk’s popularity only seems to grow. This is primarily due to two major reasons. The first is that Musk’s companies are engaged in the manufacturing of products that do not only carry financial benefits to the owner, but also do the wider society some good, whether… Read more

Blue Apron – Changing the way of eating and buying food

MarketLine

The US meal-kit delivery service is projected to be a $5bn market over the next three years. Though space is already crowded, a start-up company, Blue Apron, managed to carve a niche out for itself. By recognizing the educational void for the multitude of home cooks and building a wildly successful business around feeding them, while sharpening their kitchen prowess, the company managed to build a $2bn recipe-delivery business with 2,500 employees, in 36 months. By designing its business model around supply chain efficiencies, the company managed to get fresher… Read more

Social Media: Disruptors likely unless culture changes in Silicon Valley

MarketLine

The deletion and subsequent reinstatement of the Google account belonging to prominent scholar Jordan Peterson has set a dangerous precedent regarding the treatment of individuals promoting viewpoints which are at odds with those held by leading social media and technology companies. Mostly thanks to a campaign to reverse the decision, Jordan Peterson is now back online, but with a near absence of information coming from Google, many in online communities now fear censorship from the largest internet giant of them all. Engaging in ever closer oversight of dissident voices increases… Read more

Spotify: How the Swedish start-up revolutionized an ailing music industry

MarketLine

The power of the internet has grown rapidly since its introduction to the mainstream in the early 2000s and it has become the most powerful tool on the planet, both socially and economically. However the music industry has struggled in recent years, in freefall since the turn of the century and the birth of the mainstream internet. The shift from physical to digital music has been stifled by the rapid growth in internet piracy, with software such as LimeWire, Napster and later torrent clients making it incredibly simple to download… Read more

Behind the Digital Iron Curtain: Rise of Chinese Silicon Valley

MarketLine

After a long period of rapid, double digit growth, the Chinese economy entered a more sustainable phase of development, based on innovation and consumption. Given the large population of 1.3 billion in China, the explosive growth of smartphone users, e-commerce, and online content consumption and creation led to a digital revolution in almost all industries and business sectors. While the Chinese Communist Party is trying to match its social control in the real world with the virtual world, which becomes more and more restrictive, the country’s internet is thriving and… Read more

Selfie generation: Refashioning make-up market

MarketLine

The global make-up industry grew by a record 8.4% in 2016 and was the main growth driver for the cosmetics market worldwide. The range of make-up products is endless, and some product categories, in particular those highly popular with the generation of Millennials, (i.e. concealers, illuminating highlighters, lipsticks) are booming. These hyper-connected customers are young, have a strong purchasing power, new ideas about beauty, and are also very keen to spend money on beauty products. While clothing and department stores are increasingly closing their physical locations, not being able to… Read more

The Digital Age: A Hackers delight

MarketLine

Online storage is a huge leap forward in technology, allowing files to be accessed from anywhere without the need to send them via email. Files can be shared in a much simpler fashion and can be locked to ensure that any changes made are present in a single file as opposed to numerous versions of the file. This online system serves as a backup for companies and customers. A network of banking telecommunications (SWIFT) has been the target of numerous hacking and data leaks over recent years, serving to reduce… Read more

Microsoft: $26.2bn LinkedIn acquisition its largest to date, but deal makes sense

MarketLine

Surrounding this acquisition purchase came many queries questioning the future success of such a transaction. With an alarming price tag attached to the bill, Microsoft acquiring LinkedIn is by far the largest purchase it has made in history. With a pretty poor track record in large acquisitions, (with the exception of Skype of course), it remains to be seen if this one is any different. CEO Satya Nadella has been leading Microsoft since early 2014 and feels it is his job to turn the poor history of buyouts into a… Read more

Trouble at Twitter: Profit still elusive

MarketLine

Twitter, the micro-blogging social media platform, is struggling. In a week that reminded us of the cost of missing the boat in the tech world, as Yahoo is sold for $5 billion, a mere 25th of its peak value, Twitter released its Q2 results. What they showed was a platform hampered by virtually stagnant growth, and a company that has yet to make a profit, despite being well on its way to ten years old. Twitter makes its money by charging advertisers to boost the visibility of tweets and videos…. Read more

WWE Inc: the NXT big thing?

MarketLine

WWE is the largest wrestling promotion globally, and listed on the New York Stock Exchange. Its recent financial performance has seen revenue and net income grow, with growth across most segments. In physical figures however the company’s TV ratings and live event attendance is down, with its key demographic of older males alienated by the company’s ham-fisted approach to mainstream appeal. One way the company has won back some wayward fans is the NXT brand, available exclusively on the WWE network. The successor to the Florida Championship Wrestling developmental territory,… Read more