MarketLine Blog

Posts about Personal Care

Weight Watchers: A poorly timed rebranding has crushed investor expectations and collapsed the share price

MarketLine

On February 26th 2019, dieting and weight-loss company Weight Watchers released its annual report for 2018. The share price settled in the week following the announcement, but not before the company suffered the second-largest share price drop in its history, dropping nearly 35% overnight. While the financial performance was remarkable – revenues and operating incomes grew more than $200m and $100m respectively – investors were primarily interested in what is perhaps Weight Watchers’ most important metric: its number of end of period subscribers. Historically Weight Watchers has found subscribers following… Read more

Selfie generation: Refashioning make-up market

MarketLine

The global make-up industry grew by a record 8.4% in 2016 and was the main growth driver for the cosmetics market worldwide. The range of make-up products is endless, and some product categories, in particular those highly popular with the generation of Millennials, (i.e. concealers, illuminating highlighters, lipsticks) are booming. These hyper-connected customers are young, have a strong purchasing power, new ideas about beauty, and are also very keen to spend money on beauty products. While clothing and department stores are increasingly closing their physical locations, not being able to… Read more

Nude Makeup: Makeup is the new natural look

MarketLine

Historically, makeup was seen as a thing only used by grownups, however makeup being used by younger demographics is a growing trend. Trends now focus on teaching younger individuals how to use makeup with a recent quote suggesting that ‘nude makeup is the new natural’. Children are now being brought up to believe that makeup is natural and needed in order for them to look good. TV shows such as Toddlers and Tiaras further glamorize the use of makeup on children. Younger individuals using makeup has stimulated the appearance of… Read more