MarketLine Blog

Posts about Fast Food

Gig Employment: Not a smooth ride


The number of individuals defined as self-employed is growing aided by the latest trend of gig-employment. These self-employed individuals serve to increase competition between those seeking full time employment and those who prefer to work contract to contract. A recent change in the mindset of the gig-employment workers has caused a shift in working patterns with these workers now beginning to seek out full time employee status and the benefits which accompany this. Businesses which previously exploited these gig workers (e.g. Deliveroo and Uber) are now under scrutiny and face… Read more

KFC China: New facial recognition software is more offending than ground-breaking


Poor industry performance due to bad food ratings and hygiene issues has been severely damaging for the KFC brand over recent years in China. With a significant share in the Chinese market, KFC’s parent owner Yum! have some important decisions to make in order to build back growth for the franchises once again. It is clear that the technological vanguards are forefront to many industries who wish to make their services more efficient, cost saving and increase its customer satisfaction ratings, while of course keeping consistency across its brand. With… Read more

Belinda Wong appointed CEO of Starbucks China as part of growth plan


A focus on China and on increasing store openings in the country has been part of the Starbucks strategy since the company felt the negative impact of recession. Prior to 2008, Starbucks had been growing rapidly in terms of store openings, revenues, and operating profit. However, this all changed as the recession hit and the company struggled to cope. As many countries around the globe fell into recession, the impact on Starbucks was strongly felt. This led to a shift in resources to growth in international markets. It was felt… Read more