MarketLine Blog

Posts about Dairy

Tesco-Booker: The Squeeze on Small Businesses


Tesco, one of the largest retailers in the world, is the most dominant supermarket in the UK market. Its recent announcement to merge with Booker was a surprise to all. Booker occupies a very different area of the market, primarily offering bulk-purchase supply to small retailers, both independent and franchised stores under brands it owns, such as Londis and Budgens. At first glance then, this seems an odd target for Tesco; to merge operations with a company whose target market is so different to its own. Indeed, no one considers… Read more

Arla’s Lactofree increases its consumer base


With an increase in self diagnosed cases of lactose intolerance; sales of lactose free products are expected to grow at a strong rate between 2012 and 2016, according to findings from Food and Health Innovation Services. Arla’s brand Lactofree specializes in offering complete lactose free products which are not readily available in the market.  The Lactofree brand offering includes milk, butter, cheese, cream, yogurt, ice-cream and many more. According to the UK’s National Health Service (NHS), lactose is a sugar found in milk. It cannot become absorbed by the body… Read more

Müllerlight: A Successful Attempt to Tackle the Clash of the Health and Indulgence Trends


Dairy manufacturer Müller’s Müllerlight Inspired By cheesecake brand extension has sold over 9 million units in the UK since its launch in mid-2010. The brand appears to have been effective in solving consumers’ conflicting desires for healthy foods and indulgent foods – which is still one of the most important unmet needs for the food industry to address. The success of Inspired By highlights several ways to overcome the problem, and the rewards available to companies that do. Datamonitor’s 2010 Consumer Survey found that across all parts of the world,… Read more