MarketLine Blog

Posts written by Tom Broderick

Amazon Prime Dominating: revenue streams key to success

MarketLine

Amazon has become a phenomenon in the retail industry. Through the use of Prime, originally just a subscription to fast delivery at a fixed rate, has become a method to foster customer loyalty in an otherwise ruthless sector. Through continually pushing to add more value towards the mere $119 a year subscription, Amazon founder and CEO Jeff Bezos has smashed through analysts’ forecasts, reaching an astonishing 100 million subscribers to the service. The two-day delivery feature Amazon has so boasted proudly about for many years now continues to be a… Read more