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Toyota Prius: Innovative Technology and New Power Source

One of the world’s biggest car manufacturers, Toyota launched the first mass produced hybrid car in Japan in 1997. Since then the technology has been improved and other manufacturers have started following Toyota’s lead, creating more advanced cars. The Toyota Prius is sold in more than 70 countries worldwide and the total number of hybrid cars sold as of April 2011 exceeded two million. The Prius third generation model was launched in 2009 and its popularity was expressed by sales in excess of one million by September 2011.

Toyota introduced the new technology to the market even before the global environmental-saving consciousness was massively spread. Over recent years the sales volumes have kept accelerating amid increasing rivalry and the rise of the electric vehicle (EV) cars market. The early market entrance resulted in a leading position in the hybrid car market and extensive know-how. The Toyota Prius fulfilled consumer demands for fuel economy, functionality, performance to cost ratio and affordable price.

Find it interesting. Read more in Toyota Prius Case Study: Innovative Technology and New Power Source

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