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Posts tagged to tv

Netflix: Self-created growth shows no signs of stopping

MarketLine

In October 2018 Netflix Inc. announced its 2018 Q3 results, showing a continuation of its subscriber volume growth with 5% growth on the previous quarter and 25% growth year-on-year. The company has performed well historically too, with a 500% increase in subscriber volumes expected between 2011 and 2018. Netflix has performed so well for three main reasons. Firstly, the company was one of the first to make a serious commitment to online media streaming. The company has since established itself as the name in on-demand streaming and has no real… Read more

YouTube TV expands its presence in the US: Changing consumption patterns reduce demand for cable TV

MarketLine

A major shift is currently underway as an increasing number of consumers switch over from cable/satellite TV to online streaming. 61% of young adults for example today watch TV online, as compared to around 10% of the 50-64 age group. YouTube therefore in April 2017 launched its live online streaming service in five major urban areas in the United States. The service has seemingly been a success as by the end of the year, it has been expanded to more than 80 urban areas across the US. YouTube TV provides… Read more

Elon Musk brand continues to grow: Heavy public profile and revolutionary products amplify Musk’s popularity

MarketLine

Elon Musk’s brand image has evolved strongly over the past two decades, and he is today one of the most recognizable and admired CEOs globally. Whilst some of the major companies he owns such as Tesla are still very small compared to their market competitors Musk’s popularity only seems to grow. This is primarily due to two major reasons. The first is that Musk’s companies are engaged in the manufacturing of products that do not only carry financial benefits to the owner, but also do the wider society some good, whether… Read more

Despite the doom mongers, the media industry finds itself in generally rude health

MarketLine

Across the 2009-2013 period, the global media industry has continued to find room to grow despite the ever looming spectre of the financial crisis. The advertising sector has been particularly susceptible to austerity as companies have continued to cast a critical eye across their costs, looking to wield the dreaded “cutback” scissors, asking themselves “do we really need to spend X amount on advertising when we can do a lot of it in-house?” Cue that competitive threat to seemingly every industry on the planet, Google and its AdWords service, not… Read more