MarketLine Blog

Posts tagged to Sustainable

The dichotomy between H&M’s fast fashion business model and sustainable cotton


H&M is a fashion retailer with over 4,000 stores in 61 markets worldwide. The adoption of the fast fashion business model has been key to the company’s huge expansion since 2000. Fast fashion has a four to six week turnaround, much quicker than traditional collections which were released two to four times per year. As a result, clothing is more on-trend but it also more throwaway. The production of clothing has a huge environmental impact, particularly in the case of cotton. Cotton uses a huge amount of fertilizers and pesticides… Read more

UK retailers working towards becoming more sustainable

  Many of the UK’s leading retailers are currently working towards and making progress with a range of initiatives with the goal of becoming more sustainable. This is according to a 2012 report released by the British Retail Consortium (BRC), ‘A Better Retailing Climate: Towards Sustainable Retail’. The BRC argues that while the sustainability initiatives are good for the environment, they also make good business sense. The report has found positive results with regards to the sustainability targets. For example, retailers have been committed to reducing the amount of waste… Read more