MarketLine Blog

Posts tagged to Sports Equipment

Sky high golf equipment prices counter-productive


Sales of golf equipment have fallen noticeably in recent years, with the sport’s traditional markets of the US, Europe, and Japan particularly affected. Falling participation levels are driving a fall in equipment sales as people baulk at the price of golf and slow play issues make a sport for which many simply do not have time in a society that demands people spread themselves thinly hard to access. This has impacted manufacturers with TaylorMade-adidas in particular experiencing severe problems. A constant churn of new equipment has led to a need… Read more

Sports Direct: Working conditions scandal fallout must be managed to minimize damage


Recent revelations about Sports Direct’s working practices have been largely made via exposé reporting from The Guardian. Secret filming in the company’s Shirebrook warehouse led to claims of a culture of fear, pay of less than the national minimum wage, unpaid after-hours work, and questionable punitive practices. This was then followed by written reporting and interviews with workers, both from the warehouse and from stores. Although terminology like ‘Victorian workhouse’ and ‘Gulag’ is sensationalist and unwarranted, Sports Direct was forced to respond to the claims in a bid to limit… Read more

Shimano Inc.: Tour de France ends with another Shimano victory


The bicycling and fishing components giant has had another fantastic year in 2015. With Team Sky’s win for Chris Froome in the sport’s greatest grand tour, comes another win for Shimano, who supplied the team with its top of the range Dura Ace Di2 components for Sky’s hugely successful Pinarello Dogma race bike. This is rather a coup for the company as the exposure from the world’s biggest public race rarely fails to trickle down to direct sales for those companies that have sponsored the most successful teams. With the… Read more