MarketLine Blog

Posts tagged to make-up market

Selfie generation: Refashioning make-up market

MarketLine

The global make-up industry grew by a record 8.4% in 2016 and was the main growth driver for the cosmetics market worldwide. The range of make-up products is endless, and some product categories, in particular those highly popular with the generation of Millennials, (i.e. concealers, illuminating highlighters, lipsticks) are booming. These hyper-connected customers are young, have a strong purchasing power, new ideas about beauty, and are also very keen to spend money on beauty products. While clothing and department stores are increasingly closing their physical locations, not being able to… Read more

Inglot refuses to play by the rules and wins a share of global make-up market

MarketLine

Founded over 30 years ago, in the small Polish town of Przemysl, Inglot Cosmetics started as a chemical manufacturer, producing cleaning fluid for cassette players and cheap eye shadows. Within only a few years, taking advantage of the changing political situation in the country, the company became a large cosmetics manufacturer with a presence at all major beauty gatherings and events around the globe, from the runways of Fashion Week to the stages and sets of TV and Broadway musicals. As examined in the MarketLine Case Study ‘Inglot Cosmetics –… Read more