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Posts tagged to H&M

The dichotomy between H&M’s fast fashion business model and sustainable cotton

MarketLine

H&M is a fashion retailer with over 4,000 stores in 61 markets worldwide. The adoption of the fast fashion business model has been key to the company’s huge expansion since 2000. Fast fashion has a four to six week turnaround, much quicker than traditional collections which were released two to four times per year. As a result, clothing is more on-trend but it also more throwaway. The production of clothing has a huge environmental impact, particularly in the case of cotton. Cotton uses a huge amount of fertilizers and pesticides… Read more