MarketLine Blog

Posts tagged to franchise

Burger King shows franchising is the way to be profitable


The FRANdex is a stock market index that tracks the market cap of a basket of companies which act primarily as business system franchisors. The latest (Q1 2014) report on its performance reveals that it has outperformed the S&P 500 index since 2006. It looks like these companies are doing something right. In fact, learning how to “do something right”, and then passing on the knowledge, is central to the business model of successful franchisors. Take Burger King, for example. Founded in 1954 as a quick service burger restaurant, there… Read more

Inglot refuses to play by the rules and wins a share of global make-up market


Founded over 30 years ago, in the small Polish town of Przemysl, Inglot Cosmetics started as a chemical manufacturer, producing cleaning fluid for cassette players and cheap eye shadows. Within only a few years, taking advantage of the changing political situation in the country, the company became a large cosmetics manufacturer with a presence at all major beauty gatherings and events around the globe, from the runways of Fashion Week to the stages and sets of TV and Broadway musicals. As examined in the MarketLine Case Study ‘Inglot Cosmetics –… Read more