MarketLine Blog

Posts tagged to Fast Food

Chipotle outgrows McDonald’s and puts the “fast” in fast casual, leaving its former parent in its wake


In just 21 years, Chipotle has fast become one of America’s major success stories, growing from a single restaurant in 1993 to over 1,700 restaurants (1,715 as of June 30, 2014). However, the company had a little help along the way. In 1998, fast food giant McDonald’s took a minority stake in the fledgling Chipotle, owning 90% of the company by 2006. During McDonald’s’ stewardship, Chipotle grew its restaurant network from 14 restaurants to over 500, with 100 a year being added. When Chipotle went public in 2006, McDonald’s took… Read more

McDonald’s is going to pumpkin battle with Starbucks


To maintain profitability in the face of higher labor, occupancy and operating costs, McDonald’s is responding by adding more premium and also expensive, items to its menu. After introducing wraps and smoothies, the company is now looking to take a sip of the coffee market and win some of the Starbucks crowd. Pumpkin spice-flavored latte is the new battlefield. According to Starbucks spokeswoman Alisa Martinez, Starbucks has sold more than 200 million pumpkin spice-flavored lattes within the ten years since they were introduced in 2003. A 16-ounce pumpkin-spice latte sells… Read more