Posts tagged to Confectionery

Cadbury investing heavily in sales to expand market in India as sales slip

Posted on 25 February 2014 by Neelam Bilal 0 comments

According to the Indian Times, Cadbury brand owner Mondelez International is investing heavily in sales and route-to-market expansion in India, a priority market for the American food giant where sales have slumped to their lowest since 2005. Cadbury’s factory was set up in India in 1948 and the brand is a significant player within the confectionery market with a value market share of over 70% (in the chocolate category). Cadbury Dairy Milk is considered the ‘gold standard’ for chocolate in India. Cadbury has six company- owned manufacturing facilities in India… Read more

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