MarketLine Blog

Posts tagged to books

Physical Book Vs. E-Book: Traditional book not ready to die out just yet

MarketLine

There has been much debate in recent years regarding the physical book vs. the e-book. Many commentators have outlined a sad situation in which the traditional book is dying out as the rapidly growing proliferation of digital technology replaces it. However, the situation is not quite as clear-cut as this. While it is undeniable that there have been declining book sales in recent years, this is not necessarily wholly linked to the explosion of e-books in the market. E-books are undoubtedly a more convenient way to store and carry around… Read more

Despite the doom mongers, the media industry finds itself in generally rude health

MarketLine

Across the 2009-2013 period, the global media industry has continued to find room to grow despite the ever looming spectre of the financial crisis. The advertising sector has been particularly susceptible to austerity as companies have continued to cast a critical eye across their costs, looking to wield the dreaded “cutback” scissors, asking themselves “do we really need to spend X amount on advertising when we can do a lot of it in-house?” Cue that competitive threat to seemingly every industry on the planet, Google and its AdWords service, not… Read more