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IMAX Corporation Reducing 3D Movie Showings: 3D set to become a niche rather than the norm

MarketLine

The release of Avatar in December 2009 paved the way for an explosion of 3D movies. There was much hype surrounding the release of this movie, with director James Cameron being famous for pushing boundaries in film making technology leading to the 3D version being hotly anticipated. In its opening weekend, 70% of Avatar’s gross came from 3D viewing, leading to numerous successful 3D releases in 2010 including Toy Story 3 and Alice in Wonderland. Despite a rise in the release of 3D movies following Avatar, demand quickly began to… Read more