MarketLine Blog

Posts tagged to adidas

Foot Locker: Share price slides on disappointing results

MarketLine

On Friday August 18, Foot Locker announced financial results for its second quarter ended July 29 and they were not what the markets had expected. In fact, they were way short of what the markets anticipated and consequently, the company’s share price plunged. There is a suggestion that product may be at least partly to blame and as Foot Locker is reliant on the goods manufactured by the likes of Nike and Under Armour, the news had a detrimental impact on their share prices too. High-priced products that have failed… Read more

Sky high golf equipment prices counter-productive

MarketLine

Sales of golf equipment have fallen noticeably in recent years, with the sport’s traditional markets of the US, Europe, and Japan particularly affected. Falling participation levels are driving a fall in equipment sales as people baulk at the price of golf and slow play issues make a sport for which many simply do not have time in a society that demands people spread themselves thinly hard to access. This has impacted manufacturers with TaylorMade-adidas in particular experiencing severe problems. A constant churn of new equipment has led to a need… Read more

Adidas and Manchester United: Top of the merchandise league

MarketLine

As explored in the MarketLine case study adidas AG: Bumpy road on Route 2015, adidas invested significant funds to become Manchester United’s official outfitter and merchandiser and so far, it looks a shrewd investment as sales of this season’s kits have broken all records. In July 2014, adidas announced that that it had signed a deal to become the official outfitter and merchandiser to English football club Manchester United, believed to be the best supported in the world. The deal, worth £750m ($1,235m) over 10 years, more than doubled the… Read more

Earning its stripes: the success of Sports Direct International

MarketLine

Sports Direct International Plc. has been one of the outstanding financial successes in UK high street retail over the last 10 years. The sports apparel and equipment retailer has grown rapidly, hastening the demise of former market leader JJB Sports into bankruptcy in 2012, and entering the FTSE 100 in September 2013. The business is often considered to be unconventional, principally due to its bold retailing strategy and the role of founder and controlling shareholder Mike Ashley. Nevertheless, its unprecedented growth to become the market leader in UK sports retail… Read more