MarketLine Blog

How much are Superman’s glasses?

If bought online, they can come as cheap as $95 with a portion of the proceeds going to charity.

Warby Parker, the eyewear company that sells prescription glasses and sunglasses almost exclusively online and at a relatively low cost, has created a new collection of plastic frames inspired by the upcoming superhero movie – Superman Man of Steel.

The company, founded in 2010, has seen some impressive growth in the last couple of years. It has increased its headcount from four to 113 employees, beat its own yearly sales projections within just three weeks and has moved into bigger offices twice. Its recent round of financing closed in January 2013 at $41.5m, despite turning down some large Silicon Valley investors.

What is the secret of Warby Parker’s growth and how did the company manage to succeed in the nearly monopolized, pricy US eyewear market? How has its management built a viable business while keeping prices low? How has the company created a new market in this long established industry?

To find out more about Warby Parker’s strategy, read our case study: “Warby Parker: Disruptive innovation in the high priced eyewear industry.”

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