MarketLine Blog

Google – The world’s leading Internet search engine

Internet search engines have not been in existence for very long. As the Internet grew in the early 1990s, search engines began to emerge in an attempt to index Internet web pages. The early search engines were essentially a database of filenames.

Yahoo! was created in 1994, becoming incorporated in March 1995. Yahoo! was different from other search engines in that it provided a description of the page along with the URL. Furthermore, search results were ordered in a hierarchy. Yahoo! became popular very quickly, attracting a number of investors.

In 1996, Larry Page and Sergey Brin started work on a search program called BackRub. As the BackRub search engine became increasingly popular, Page and Brin renamed it Google. Google filed for incorporation in California, becoming Google Inc. in September 1998.

With the innovation of its PageRank process – to keep track of the relevancy of a page, Google achieved better results for search engine queries than any other search engine, meaning they rapidly rose to prominence, quickly overtaking Yahoo! as the leading search engine.

Google’s obvious lead in terms of accuracy of search results, and the difficulty that its rivals faced in trying to compete, led to some of the most popular search engines switching from their own engines to that of Google.

While Google rose quickly to become a leading search engine, it needed a way to make money. This has largely been done through advertising.

Google now faces a fight to maintain market share against its closest competitors, Yahoo! and Microsoft.

Examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward, by accessing the MarketLine case study: ‘Google Case Study: The world’s leading Internet search engine’.

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