MarketLine Blog

Boeing: The 787 Dreamliner

In 2011, Boeing made the first commercial delivery of its 787 Dreamliner. It is designed to offer airlines enhanced fuel efficiency and long-haul capability in a mid-sized jetliner. This article shows that how Boeing responded to customer demand in order to make the Dreamliner a reality, and how its strategy differed from that of Airbus, its chief rival.

Fuel is a major cost for airlines, and its price is likely to continue to rise. This is generating demand for fuel-efficient planes. Boeing’s new 787 was designed to offer ‘super-efficient’ fuel consumption. Innovations in airframe and engine design were critical to achieving an efficiency said to be 20% better than that of rival planes. Airbus is Boeing’s only significant competitor in jetliner production. The two companies have differing views of the future of air travel. Airbus considers that spoke-and-hub routing will continue to expand; Boeing that the point-to-point model will become increasingly important. As a result, Airbus has focused on high-capacity long-range planes: the A380 product line. Boeing, however, has designed the 787 with a lower capacity but similar range, optimized for long-haul point-to-point flights. Boeing has a full order book for the 787, suggesting that it has made good commercial decisions about what airlines want.

Find more, please read our case study Boeing Case Study: The 787 Dreamliner

Leave a comment

*Required fields. We will not publish your email address