MarketLine Blog

Shimano Inc.: Tour de France ends with another Shimano victory

The bicycling and fishing components giant has had another fantastic year in 2015. With Team Sky’s win for Chris Froome in the sport’s greatest grand tour, comes another win for Shimano, who supplied the team with its top of the range Dura Ace Di2 components for Sky’s hugely successful Pinarello Dogma race bike. This is rather a coup for the company as the exposure from the world’s biggest public race rarely fails to trickle down to direct sales for those companies that have sponsored the most successful teams.

With the vast majority of teams being sponsored by Shimano in 2015, it was hard to go wrong. Of the 22 teams that started the race, Shimano provided components to 18 of them, signalling the dominance that Shimano has over the pro peloton. But this is also representative of the actual global mass bicycle market too, in that of the three major component makers (Campagnolo, SRAM and Shimano) Shimano dominates the market with a market share that has been estimated to be as high as over 70%. Shimano is the leader in both the high end and low end markets, with mass market city bicycles and elite sports products being dominated by the company the same.

But this good period doesn’t end there for Shimano. In the first half of 2015 net sales have grown 25% on the same period of 2014, with net income close to double that of H1 2014. The company turns over around $2.6b a year in revenue, in comparison with its long-time rival Campagnolo from Italy, with around $150m annually and SRAM from the USA turning over approximately $500m at the last announced results in 2010.

Much of this can be attributed to big gains in the key geographical markets as Europe and the USA continues to see growth in cycling activities. Whilst industry statistics are limited, in Europe most European countries have seen a growth in cycling activities and bike sales, in 2014 over 2010 and this development towards bicycles being used more often is translating directly to sales at Shimano leaving them in a very strong position in 2015.

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